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VIACOM / History of Viacom

Deep on the 32nd floor of Viacom's Times Square Headquarters, Slanted Studios and Hard Work Party have teamed up with Viacom Catalyst again to bring the future of exhibition interaction to the present. Designed to tell the history of Viacom, this combination of real-world artifacts and digital animation creates an experience unlike normal touchscreens or museum displays. Part diorama, part deep-dive interactive, the History of Viacom blends the physical and the digital like never before.

History of Viacom pairs a transparent 84” touchscreen with twenty dioramas to highlight key moments from Viacom's 45 year history. Each diorama features custom 3D-printed models, addressable LED lighting and bespoke motion graphics. The touchscreens remain opaque in their attract mode, only revealing the artifact when touched by the user. Each of the dioramas features a unique object and a unique digital story. For instance, touching the "Birth of MTV" display reveals the iconic MTV Moon Man from the station’s launch, while the "RuPaul’s Drag Race" installation features a maquette sashaying under dancing lights.

The installation is coded with custom software designed for flexibility. The totally modular system can change exhibits on the fly, allowing Viacom to add new artifacts and new animations as needed. This system, its software and the transparent touchscreen all mark technology firsts for Slanted Studios, which has expanded beyond its animation roots to tackle innovative interactive projects that push the boundaries of technological sophistication. 

Press
Motionographer "Making mixed reality: Behind the scenes of the 'History of Viacom' installation"

Slanted Studios & Hard Work Party
Executive Creative Director: Michelle Higa Fox
Technical Director: Noah Norman
Producer: Jennifer Vance
Programming: Beau Burroughs, Mary Franck
Production Assistants: Ana Kim, John Hughes

Digital Fabrication: Gamma.NYC
Fabrication Designer: Marcus Swagger
LED and Wiring Specialist: Aaron Lobdell

Transport/Art Handling: Crozier Fine Arts

Viacom Catalyst: Branding & Strategy
SVP, Brand Strategy & Creative: Cheryl Family

VP/Executive Producer: Matt Herron
VP of Brand Strategy: Tori Turner
VP of Design: John Farrar

Creative Director: Matt Hanson
Art Director: Sean McClintock

Animation Lead: Josh Lindo
Animation: Ross McCampbell, James Zanoni

3D Modeling: Scott Denton, Sean McClintock, Michael Berger, Ryan Kittleson, Casey Reuter, Tom Cushwa, Scott Hubbard
Fabrication: Elise Ferguson, Tim McDonald, James Zanoni, Benjamin Kress
3D Printing: Shapeways, New Lab, 3d Hubs, NRI

R&D Design & Animation: Carl Burton
R&D Prototyping: Michael Boczon

Video Editor: Jared Smith, Alex Zagey
Archival Footage Research: Jason Yorke
Copywriter: Tanya Davis Copy
Editor: Tory Mast Research: Jen Li

Case Study
DP: Chris Willmore
Music: Ketsa "Within the Earth"

August 2016