GOOGLE / #myAndroid: SXSW
Taking the idea of customizing Android beyond the phone, we created a library of backgrounds, animations, and stickers for a show-stopping LED mesh covered truck. Festival-goers were able to personalize the #myAndroid truck using a custom-built control panel that launched at SXSW 2017 in Austin, TX. Be on the look out for the ultimate truck serving up a ton of fun (sorry no ice cream) parked at a location near you.
Client: Droga5 / Google
Senior Interactive Producer: Ryan McGrath
Producer: Alyssa Cashman
Truck Build & Programming: Deep Local
Production Company: Slanted Studios
Executive Creative Director: Philip Sierzega
Producer: Jennifer Vance
Design & Animation: Terra Henderson
Case Study
Director & Editor: Philip Sierzega
Video Production: Rocky Conly
DP: David Atkins
Music: Podington Bear "The Dirty"
Special Thanks: Charlie Whitney, Stephanie Swart
March 2017
Static Backgrounds
Animated Backgrounds
Attract Modes
Emoji Stickers
Brooklyn, NY 11211
P: +1 (917) 780-2023 | E: [email protected]
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