LILLY PULITZER / Cheers to 60 Years!
For 60 years, Lilly Pulitzer has been breaking and setting trends in resort wear from Palm Beach to Madison Avenue. From juice stand entrepreneur to style icon, Lilly's story is one of persistence, passion, and print. Today, the Lilly Pulitzer brand and its unmistakably colorful line of beachwear signify the same sense of whimsy, eye for style, and zest for life that began Lilly on her fashion journey.
For the brand's diamond anniversary, Slanted Studios collaborated with Lilly's creative team to bring hand-painted frames to life. Blending original watercolors, consumer content, and archival imagery, Slanted whittled six decades of Palm Beach history into a two-minute narrative spot that tells the story of Lilly Pulitzer and the people who carry on her legacy. We balanced a high-fashion editorial style featuring eye-popping print and illustrations to weave a story as bright and unexpected as Lilly herself.
Client: Lilly Pulitzer
Senior Creative Services Manager: Gabrielle Livingstone
Senior Graphic Designer: Jillian Hancock
Illustration: Charlotte Munyard and Melissa Sixma
Executive Creative Director: Michelle Higa Fox
Creative Director: Jennifer Vance
Executive Producer: Michael Neithardt
Production Coordinator: Anthony DeRita
Lead Animatior: Terra Henderson
Animation: Lizzi Stuart, Angela de Vito, and Stephanie Swart
Video Editor: Russell Costanzo
Music: "Beach Slap" by Jonathan Murrill, Lee Richardson, Tom Ford, and James Carlo Giorgio Cocozza
Courtesy of Extreme Music