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GOOGLE / #myAndroid: SXSW

The customizable fun didn’t end with the #myAndroid Taste Test. We are proud as peacocks that we had the good fortune to join forces with our friends at Droga5, Google, and Deep Local on the entire #myAndroid campaign.

Taking the idea of customizing Android beyond the phone, we created a library of backgrounds, animations, and stickers for a show-stopping LED mesh covered truck. Festival-goers were able to personalize the #myAndroid truck using a custom-built control panel that launched at SXSW 2017 in Austin, TX. Be on the look out for the ultimate truck serving up a ton of fun (sorry no ice cream) parked at a location near you.

Client: Droga5 / Google
Senior Interactive Producer: Ryan McGrath
Producer: Alyssa Cashman

Truck Build & Programming: Deep Local

Production Company: Slanted Studios
Executive Creative Director: Philip Sierzega
Producer: Jennifer Vance 
Design & Animation: Terra Henderson

Case Study
Director & Editor: Philip Sierzega
Video Production: Rocky Conly

DP: David Atkins
Music: Podington Bear "The Dirty"

Special Thanks: Charlie WhitneyStephanie Swart

March 2017

Static Backgrounds

Animated Backgrounds

Attract Modes

Emoji Stickers