GOOGLE / #myAndroid: SXSW
Taking the idea of customizing Android beyond the phone, we created a library of backgrounds, animations, and stickers for a show-stopping LED mesh covered truck. Festival-goers were able to personalize the #myAndroid truck using a custom-built control panel that launched at SXSW 2017 in Austin, TX. Be on the look out for the ultimate truck serving up a ton of fun (sorry no ice cream) parked at a location near you.
Client: Droga5 / Google
Senior Interactive Producer: Ryan McGrath
Producer: Alyssa Cashman
Truck Build & Programming: Deep Local