KLM Airlines / Care-E

Partnering with BBDO and KLM Royal Dutch Airlines, Slanted Studios helped bring the future a little bit closer to the present.  Care-E is a robot with a big heart and an even bigger load capacity—which comes in helpful when carrying all of your luggage!

To bring Care-E to life, Slanted worked through the concept, design, and animation of the carrier's face. After sorting through design and motion tests on our in-studio rigs, we settled on a face that kept Care-E friendly and ready to help at a moment's notice. Now, whether scanning barcodes or waiting for travellers to get back from the restroom, Care-E's blinking eyes are cute enough to make even the grouchiest frequent flyer smile.

Client: BBDO New York / KLM Airlines
EP, Experiential / Account Director: Adrienne Katz
Executive Integrated Producer: Mo Twine
Creative Director: Pol Hoenderboom & Bart Mol, Damjan Pita

Production Company: Slanted Studios
Executive Creative Director: Michelle Higa Fox
Producer: Jay Chen, Jennifer Vance

Design & Animation: Stephanie Swart, Po Chen Chia
Junior Designer: John Hughes
Additional Animation: Crosby Ignasher

Awards
Winner - 2019 Webby Awards - Advertising, Media & PR, Best Use of Earned Media
Winner, Wood Pencil - 2019 D&AD Awards - Digital Design, User Interface Design
Shortlist - 2019 D&AD Awards - Digital Marketing, Creative Use of Technology
Shortlist - 2019 The One Show - Innovation in Design
Finalist - SXSW Interactive Innovation Awards Finalist - Smart Cities, Transportation & Delivery

Press
CNN "KLM's new airport robot Care-E will guide you to the gate"
The Verge "This adorable robot wants to make air travel less stressful"
Fortune "This Travel Robot Assistant Will Carry Your Bags and Show You to Your Gate"
Mashable "This ridiculously cute robot will carry your luggage at the airport"

July 2018

Design Exploration